发现BadinaChicFIND BadinaChic

品牌介绍

BRAND INTRODUCTION

BadinaChic(芭蒂娜·绮珂),隶属于珂楹集团。由集团二代主理人Emily Zhang创立的摩登精致时装品牌。
Emily Zhang 将个人着装风格和国际化的时尚视野融入到品牌设计之中,塑造出极具识别性的率性千金风格。
同时,Emily Zhang 秉承“以爱为宗,传递美丽”的珂楹精神,继写着集团创始人Sunny Zhang 张利福先生开启的“连衣裙世家”的故事,为新生代女性探索更多连衣裙的风格灵感和穿搭场景,造就女性生活场合的每个高光时刻。


BadinaChic(Patina Keke), belongs to Keying Group. It is a modern and exquisite fashion brand founded by Emily Zhang, the second-generation managing director of the group.
Emily Zhang integrates personal dress style and international fashion vision into the brand design, creating a highly recognizable and spontaneous style.
At the same time, Emily Zhang adheres to the Keying spirit of "love as the family, passing on beauty", following the story of "Dress family" opened by Sunny Zhang, the founder of the group, to explore more style inspiration and wearing scenes for the new generation of women, creating every highlight moment of women's life occasions.

品牌主张

BRAND PROPOSITION

率性松弛 · 俏皮迷人

不刻意的摩登精致,不经意的性感魅力

展现当代女性松弛自由、率性闪耀的全新生活风貌


品牌历程

BRAND HISTORY
  • 1994
    第一家定制店诞生
  • 1996
    创立“放心来”
  • 1998
    注册“芭蒂娜”品牌
  • 2004
    企业转型、经营模式转换
  • 2006
    进驻九和工业园
  • 2010
    刘嘉玲代言芭蒂娜
  • 2014
    战略升级,开启全明星时代
  • 2016
    湖北松滋工业园建成投产
  • 2017
    阿斯塔纳世博会
  • 2019
    从品牌战略向平台战略转型
  • 2021
    参加迪拜世博会
  • 2024
    创立品牌“BadinaChic”